Coming Soon to a Walmart near you
I’ve already told you about Eggvertising, so what more could they possibly do to ruin my grocery shopping experience? Put political ads on the checkout lane conveyor belts, of course! Don’t laugh, it may be closer to a reality than you think.
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BusniessWeek: Ads are moving into what may be the last commercial-free space at the supermarket: the checkout conveyor belt. EnVision, a Little Rock marketing company, prints ads on custom-made plastic belts and has placed them in several southern chains, including Harps Food Stores in Arkansas.
Frank Cox, enVision’s CEO, sees the checkout conveyer as “real estate that wasn’t used effectively before.” Cox is in preliminary talks with stores in other U.S. regions, as well as in Canada and Mexico. He is trying to broaden the ad mix — which currently ranges from local banks and hospitals to mobile provider Alltel to include snacks and magazines, both common impulse buys at the counter.
Supermarkets get a percentage of the ad revenues or a flat “rental” fee. And cleaner counters: EnVision does biweekly conveyer upkeep and plans to install new ad-laden belts every three months.
I think I’ll go to Haddad’s and avoid all of this non-sense.
October 26th, 2006 at 1:01 pm
Haddad’s rocks. True service. Good people. Our family shops there as much as possible.
January 18th, 2007 at 10:53 am
This advertisement thing looks pretty smart. Are they suppossed to be going into Wal-Mart too?