The previous two video posts were put up for a specific reason. This video is too.
You see, these are all songs that I heard on a ‘classic rock’ station that I just discovered. It’s 107.9 out of Canton. I found it completely by accident last weekend while driving around town, thinking I was listening to Satellite Radio – until I heard a commercial.
Generally I don’t listen to FM radio in the car, but it is on all day at work, so I was thrilled to find an alternative to the constant repeating of Journey that I must endure on 93.3. They play music from the mid 60’s through the mid 80’s, focusing heavily on the 70’s, similar to 107.9, but after listening day in and day out, their playlist became fairly predictable: Brandi, The Boys Are Back In Town, something by Journey, The Wreck of the Edmond Fitzgerald (which I don’t really mind), Cat’s In The Cradle, something by Loverboy, Against The Wind, A Horse With No Name, another something by Journey, Lyin’ Eyes, Dust In The Wind, something by Boston, Sister Christian, Marshall Tucker’s Can’t You See, another something by Journey… I think you get the picture.
This is what BJ Stone, the GM of 107.9 had to say when I asked about his station…
We currently play a “deeper” library than any station in the area, probably Bloomington/Springfield/Decatur/Champaign included. At any given time, I have a choice from over 1,100 songs in the library to schedule. Most of the classic rockers play as few as 300 to maybe 600-650 at the most. Main reason we can do that? We’re not in the ratings battle as much as they are, we’re more concerned with “time spent listening”, meaning our average listener will spend more hours per week with our station without getting sick of it, which then translates into better results for our advertisers without having to run as many commercials as they might on other stations.
While 107.9 is far from perfect, and you will hear many of the same songs repeated as their playlist is still smaller than I would like, but I have heard songs I haven’t heard in years on the the radio. Some examples of great songs they mix in with the standard fare – U2’s “New Years Day”, and Traffic’s “Low Spark Of High Heeled Shoes” and “Dear Mr. Fantasy”, Lennon’s “Strange Days Indeed”, Peter Gabriel’s “Solsbury Hill”, The Who’s “Happy Jack” and “See Me Feel Me”, and Steely Dan’s “Aja”. To be fair, I have heard them play CCR’s “Heard It Through The Grapevine” for three straight days, and among others, Tom Petty’s “Breakdown” twice.
I understand the need to overplay Clapton, Fleetwood Mac, and Elton John, and others of their ilk, but play something other than the same two or three songs. Radio stations need to expand their ‘B’ and ‘C’ playlist options. My biggest complaint has always been that Dylan is more than “Knockin’ On Heaven’s Door”, The Who is more than “Won’t Get Fooled Again”, the Stones are more than “Angie” or “Paint It Black”, and {insert hugely popular band name here} have more than one, two or even three songs that people know and love. Play them. No-one wants to hear the same songs over and over, day in and day out. Years ago there was a local station which promised to not repeat a single song during the workweek from 8-5. Bring that back. The listeners will notice. There is enough music to cover this.
Until that happens, tune in to 107.9. I think you’ll be pleasantly surprised.